I started talking about skincare online years ago because I was fascinated by the way skin sits at the intersection of medicine, lifestyle, and culture. The problem was that most advice on the internet felt either extremely clinical or completely chaotic. One minute someone was recommending a prescription retinoid, the next minute someone was putting lemon juice on their face.

There had to be a middle ground.

Today I’m a Physician Assistant student and I create content that blends clinical dermatology knowledge with holistic wellness. I’m especially passionate about topics like acne, hair growth, hyperpigmentation, and treating skin of color thoughtfully - things that often get oversimplified online.

On this site, I write about the beauty industry the way I talk about it with my friends: honestly, a little obsessively, and with a healthy amount of skepticism.

You’ll find things like:

• Skincare myths that refuse to die

• What dermatology actually teaches about skin health

• Beauty trends that are worth paying attention to (and the ones that aren’t)

• The products and rituals that have genuinely made a difference for me

I also share parts of my own journey - from dealing with hormonal acne to learning how much factors like stress, diet, hormones, and environment can affect the skin.

My goal with Skin by Shiv is simple: to make skincare feel smarter, calmer, and more honest.

Think of it as advice from your skincare-obsessed friend who also happens to be in medicine.

Welcome. I'm glad you're here :)